Our LEGO partnership began with the release of THE LEGO MOVIE 2, where we introduced the first five characters in our licensed LEGO product collection – Lucy, Emmet, Sweet Mayhem, Unikitty and Angry Kitty. Plus, all the places you can find them in store and online. This unique experience is available in LEGO Stores in Berlin, Orlando and Amsterdam, and now also in LEGO House, Billund.Around the World with LEGO® Minifigure Plush Manhattan Toy, Official Licensee of the LEGO Groupĭid you know we’ve partnered with the LEGO Group to create LEGO® minifigure plush? They are soft toy versions of LEGO character favorites, like Emmet and Lucy from THE LEGO® MOVIE 2 ™, LEGO STAR WARS Chewbacca, even THE CHILD™! We could not be more excited to share about our latest LEGO arrivals. In the store, we look very much forward to creating lots of minifigures together with our guests and feel the creative and playful atmosphere even more.” With the exclusive LEGO House decorations, they get the possibility to create their very own piece of souvenir from their visit and in that way bring home a little piece of LEGO House. Store Manager, Thomas Jensen is super excited about the new retail experience and especially the exclusive LEGO House decorations are dear to him: “The most fantastic part of having this new retail experience is the possibility for our guests to personalise and create their unique LEGO minifigure. Furthermore, guests will be able to pick among approximately 20 exclusive LEGO House prints like the LEGO House logo, a Play Agent torso, the house drawn in drone perspective, the dinosaurs and many more iconic illustrations from the house. Guests will be able to pick between a few pre-selected designs to start with, but it is also possible to create a new design by drawing and adding text to the minifigure torso. All done on a computer and a few minutes later - a freshly printed personal minifigure is ready just for you! The LEGO Minifigure Factory lets you customise and personalise your own minifigure torso by adding text, decorations and even drawings on it. From Friday guests will be met by the brand new LEGO Minifigure Factory when they enter the retail store. The LEGO ® Minifigure Factory to be revealedĪt the LEGO ® Store in LEGO House a big secret has been hidden behind decorative cardboard boxes for a while with the text “coming soon” written outside it.
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